Hi friends,
Today is the final day to join the 2026 cohort of Founders With Kids, so I wanted to ground this moment in the why behind this program.
FWK exists because building a business while raising kids is one of the hardest — and most beautiful — leadership paths I know. It requires structure, clarity, courage, community, and a level of emotional resilience that nobody prepares you for.
And you shouldn’t have to do it alone.
FWK is the room where founders can show up as their whole selves: ambitious, exhausted, brilliant, overwhelmed, determined.
I want a space where we can be real with each other, where we can celebrate our growth, take stock in our swings and failures, and be met with people who get it. A place where you can breathe, think clearly, and get practical support to build a business that actually fits your life.
If you join today, here’s what you’ll get:
✨ Weekly Monday coworking (your anchor)
✨ Monthly Strategy Sessions
✨ A private space full of generous, smart founders
✨ The January CEO Session
✨ Founding Member pricing (the lowest rates of the year)
✨ Access to apply for the last of the Founding Member Scholarships
PLUS, you'll unlock the Day 8 Bonus as well as the Holiday Bonus Pack. Read on for details of both... but make sure, more than anything, you join us.
👉 Join Founders With Kids
Doors close tonight.
Warmly,
Sarah
DAY 8 BONUS: BEHIND-THE-SCENES
Want to see the entire sequence I created for this holiday sale? I'll show you how I designed the offers, what worked, what didn't (including the pieces that bombed and the surprising lessons and take-aways I've gleaned). Join me for a breakdown of how I've structured all of this:
✍️ The community offers and how we've adjusted it based on feedback
✍️ The price points (and why we designed it a specific way)
✍️ The exact email templates and sequences used for the sale
✍️ The three important parts of any launch and seasonal sale
✍️ What worked, what didn't — and why
✍️ The feedback and commentary we've gotten
✍️ And more!
All of this will go down in a special "Behind-The-Sale: Launch Strategies, Email Templates, and Lessons Learned" Q/A with SKP.
Plus, you'll also get access to The Holiday Sale: Bonus Pack!
THE HOLIDAY SALE ✨ BONUS PACK ✨
✨ The January CEO Reflection
A set of simple, grounding sessions to start 2026 with clarity and structure.
✨ Guest pass to join us in "Sequence Over Strategy"
Join a business design strategist to learn exactly what to focus on in business (and what to skip) — this session is normally $500.
✨ Founding Member pricing
This is the lowest rate FWK will offer for the year-long container.
✨ Weekly coworking, monthly strategy sessions, community mixers
Plus a private space full of smart, generous founders who are also parenting — the kind of room where you don’t have to explain your life to anyone.
✨ Plus, scholarship applications are open through tomorrow
If you’ve been wanting to join but are in a tight financial season, there are up to eight partial scholarships available. Apply here.
If FWK is something you want in your life next year — more structure, more connection, more sanity, more support — now is a good time to step in.
We'd love to welcome you into the 2026 cohort.
FOUNDERS WITH KIDS: COMMUNITY
- ✔️ The Founders With Kids Community
- 🫂 Monday Coworking: weekly coworking (11am ET)
- 🗨️ Private member portal and chat rooms
- 🟠 Strategy Sessions (Monthly, first Wed, 12pm ET)
- 🟡 Leadership Roundtables (Quarterly) with guest speakers
- Monthly newsletters + ongoing support
Founders With Kids: Community is regularly priced at $2,400/year.
FOUNDERS WITH KIDS: PREMIUM
Want the full deal? Look no further. When you join FWK Premium, you'll get everything that's in the Community:
- ✔️ The Founders With Kids Community
- 🫂 Monday Coworking: weekly coworking (11am ET)
- 🗨️ Private member portal and chat rooms
- 🟠 Strategy Sessions (Monthly, first Wed, 12pm ET)
- 🟡 Leadership Roundtables (Quarterly) with guest speakers
- 📰 Monthly newsletters + ongoing support
Plus an all-access pass to our premium events and trainings:
- 🧠 CEO Planning Calls (Quarterly) — Guided reflection & planning sessions hosted by Sarah K Peck
- 🙋 Ask-Me-Anything sessions with SKP — Every quarter, Sarah hosts an hour-long "Ask-Me-Anything" and you can join us to get straight talk on business, life, parenting, or anything.
- 📖 Advanced Trainings & Workshops — Unlock access to monthly premium events, master classes, and workshops.
- 🎥 The Replay Library — Unlock access to our library of past recordings with slides, notes, recaps, and key quotes from the sessions.
Founders With Kids: Premium is regularly priced at $3,600/year.
THE HOLIDAY SALE: UP TO 40% OFF!
JOIN FOUNDERS WITH KIDS
Become one of our first 25 Founding Members at our special holiday rates:
FOUNDING40 takes 40% off the annual plans
MONTHLY35 takes 35% off the monthly plans
This sale ends December 8th.
FWK Community Checkout Page
FWK Premium Checkout Page
Why am I doing this?
Founder-parents don’t need more pressure — they need more support, structure, and rooms where people get them.
That’s why FWK exists.
And that’s why every day between now and December 8, I’ll send you info about Founders With Kids and how we can help you build your business even while in the wild world of parenting.
It's also why I'm making this deal happen over eight full days — because chances are high that you were hands full with kids, children, work, and all the things over the last week. If you have questions, reply and my team and I are here to answer any questions!
Excited to meet you.
Warmly,
Sarah
PS: If you want to join but for some reason, something is holding you back, would you hit reply and tell me? I want to build this for people like you, so your feedback and honest reflections are always highly valuable to me. Plus, I'd love to hear from you!
PPS: If you don't want me to email you, that's absolutely fine, too. Click the links right below this and I'll stop sending you the holiday sale special series.
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— Sarah K Peck,
CEO & Founder
🟡 Substack Newsletter — Join 11,000 readers!
🟠 The Startup Parent Podcast — Business stories, real talk.
🟣 The Wise Women’s Council — A leadership incubator for business moms.
🟢 Run Your Own Mastermind — Learn to lead group programs beautifully
Hi! I’m Sarah K Peck and I’m the founder of Startup Parent, where we think about building businesses, lives, and families differently than the norm. My motto? We don’t have to do things the way they’ve always been done. Join me if you want to imagine (and build) better futures for work, life, and parenting — I'm on LinkedIn, Instagram, Threads, and sometimes (rarely) TikTok.
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