SARAH K PECK
CEO of Wise Women’s Council, growing women’s leadership and power. Host of The Startup Parent Podcast. 20-time NCAA All-American. It’s time to do things differently . Come join my newsletter.
The sentence that changed a friendship
Sarah K Peck Key Phrases to Navigate Hard Conversations (and Be A Good Friend) ↓ Like much of the United States, we were buried in snow this last weekend—we got around two feet! I keep thinking, so this is what it feels like to live in Minnesota, as we hit 0-degree temperatures. And then I think, “We are all part of Minnesota,” as I struggle to find better words for what’s going on in the United States right now. I know I’m not alone. That’s why today’s letter is about how we talk to each...
Is it possible to do both?
People ask me all the time: "Can I be an entrepreneur and a parent?" I’ve spent almost a decade working with founders who are also parents, and over time, I’ve developed a mental checklist. Here's what I tell people when they ask me what to expect if they're trying to build a business AND a family at the same time: Yes, you can do this. But it will depend a LOT on a number of factors. Because every situation has a different DIFFICULTY LEVEL. There are 10 questions below. For each one you say...
✨ Day 8 ✨ Ends tonight!
Founders With Kids REGISTRATION IS NOW OPEN for the 2026 Cohort THE HOLIDAY SALE ENDS TONIGHT Hi friends, Today is the final day to join the 2026 cohort of Founders With Kids, so I wanted to ground this moment in the why behind this program. FWK exists because building a business while raising kids is one of the hardest — and most beautiful — leadership paths I know. It requires structure, clarity, courage, community, and a level of emotional resilience that nobody prepares you for. And you...
Thoughts on 'trying to do it all'
Thoughts on December and trying to ‘do it all’ Hi friends, December always feels like a paradox. The world is winding down and somehow speeding up at the same time. On the one hand, my body wants warm light, early evenings, cozy dinners, the soft quiet of winter. On the other, my inbox looks like Times Square, my calendar keeps filling, and the urgency machine hums louder than ever. Maybe you feel it too: the tension between wanting to rest and feeling like you can’t yet. And the fact that if...
✨ Day 2 ✨ Special Gifts & Bonuses Inside!
Founders With Kids REGISTRATION IS NOW OPEN for the 2026 Cohort This is a special email series about the Founders With Kids holiday sale. If you are NOT interested in hearing about the sale, click here and I'll stop sending you emails about it. You’ll only receive my regular newsletters. THE HOLIDAY SALE IS ON! Welcome to everyone joining the ✨ 8 Days of Holiday Sales ✨ for Founders With Kids! Every day, from Monday, December 1st through Monday, December 8th, I'll announce a brand-new bonus...
✨ Day 1 ✨ of the FWK Holiday Sale! (50% off — this won't last)
Founders With Kids REGISTRATION IS NOW OPEN for the 2026 Cohort This is a special email series about the Founders With Kids holiday sale. If you are NOT interested in hearing about the sale, click here and I'll stop sending you emails about it. You’ll only receive my regular newsletters. THE HOLIDAY SALE IS ON! It's here! Day 1 of the Founders With Kids 8-Day Holiday Sale is ON, and we’re starting strong. Enrollment for our 2026 Cohort for Founders With Kids is open NOW — and the first ten...
Do you see pictures of yourself?
Have you ever searched for an image of a leader or a CEO? When I search for images of leaders, executives, bosses, and founders, the pages of results are quite dismal. I did a screenshot series back in 2021, which is still relevant today, because this is what LLM (large language models) are learning from. The images the search engines spit back out are often: A whole bunch of dead white United States Presidents A lion, a roar, or an animal Game playing pieces Green traffic lights Arrows up...
She renamed her To-Do list. It completely changed her work.
Hey Reader, There's a fatal flaw lurking behind every to-do list. Whether you're a parent, a founder, or a manager, the list accumulates faster than your capacity. School forms, client decks, snack negotiations, team emails, forgotten laundry, and rinse and repeat. But a to-do list won't make you successful. Here’s the mindset trap: It’s easy to fall into the idea that getting it all done is the goal. That leadership is about checking every box off the list. It’s not. Getting everything done...
The urge to pivot (or quit business entirely)
Hey Reader, I can’t tell you how many business owners are saying to me that they are ready to throw in the towel. But a lot of business owners may assume that they are doing something wrong or that their business specifically is failing. Yes, it might be time to pivot or quit. But here's why I don't want you to throw in the towel too early. At least not before you read this. Because if you’re staring at your lead funnel wondering where everyone went, or if you’re questioning if your business...
Holding onto joy
"You've had the sh*t kicked out of you this year," my friend Margo told me last week. My eyes welled up as I thought about it. Yeah, it's been a wild year. In January, I couldn't walk without collapsing. A month later, I'd be scheduled for spine surgery, and I'd take another two months off of work to recover. The summer was all about rebuilding and reconnecting. Laying the foundation again. Growing my team. In so many ways, this hasn't been at all the year I thought it would be... Anyone else...
CEO of Wise Women’s Council, growing women’s leadership and power. Host of The Startup Parent Podcast. 20-time NCAA All-American. It’s time to do things differently . Come join my newsletter.